UMW Toyota launches the 2023 Toyota Tour

UMW Toyota Motor launched the 2023 Toyota Tour, the nation’s first premier professional golf tournament, which is a result of a historic naming rights partnership with the Professional Golf of Malaysia (PGM) Tournament.

This year’s much-awaited season will tee off at Saujana Golf & Country Club on March 8-11 offering RM230,000 in total prizemoney. This is followed by eight more closed tournaments in premium  courses  around  the  nation,  each  offering  total  prizemoney  of  RM210,000.

The 2023 Toyota Tour will culminate with the Toyota Championship at Kuala Lumpur Golf & Country Club on November 14-17, which will be a co-sanctioned event with the Asian Development Tour (ADT), boasting a RM350,000 prize pot.

“As a mobility company we support initiatives that encourage us to push our limits. We see a lot of synergy between Toyota and the world of professional golf, as we share the same drive for perfection,” said Datuk Ravindran K., President of UMW Toyota Motor adding that the Toyota Tour intends to elevate professional golf in the country by making it more lucrative and with more premium venues.

This launch is reinforced by a strong start to 2023 with sales of Toyota for January registering 6,771 units, while Lexus recorded total sales of 15 units. The month of January 2023 saw total sales at 6,786 units (Toyota + Lexus).

In celebration of the Lunar New Year, fans of the Vios and Yaris can expect deals on monthly instalments from as low as RM598 and RM558 respectively, on top of promotions worth up to a whopping RM5,490. On top of that, UMWT is also offering the Toyota Service Savers from RM22 a month to ensure peak performance throughout the car ownership journey.

"We are also incredibly honoured to be able to kick-off 2023 with a bang by being awarded the Platinum Award by Putra Brand Awards for the fourth time running. Coupled with the title of No.1 Non-National Automotive Brand, recording over 100,000 vehicle sales last year, we are extremely grateful to our customers for their continued support and we are more committed than ever to going the ‘Extra Mile’ to ‘Move Your World’ and bring about an exceptional
ownership experience," said Datuk Ravindran K.

For more information, visit toyota.com.my or call the Toyota freephone line at 1- 800-8- TOYOTA (869682).